Home Page - alternative business loan, alternative loans, unsecured fundingAbout Us - merchant advance, small business cash advanceServices - small busienss funding,small business advancePartnersBlog - merchant funding, merchant funding Canada, Canadian merchant fundingContact Us

Steps To Scoop Up More Business
October 14, 2011

Filed under: Merchants — 9:18 AM

For the past couple of days, the Synergy Merchant Services Blog has been focusing on a number of techniques that business owners can implement in order to generate more business. As you know, growing businesses is the name of the game around here. And providing Canadian business owners with merchant cash advances to do just that is what we are in business to do.

Of course, there are many things that Canadian small and medium-sized business owners may do with their money. But maintaining good business practices is what will ensure that a business experiences steady growth. Laura Tiffany of Entrepreneur.com has helped us with a number of suggestions throughout the week. We’ll conclude our look at those tips today.

“Chat online,” she says. Using your website in addition to other social networking websites has become the most popular way to communicate these days. Blogs and newsletters are excellent marketing tools. But even more importantly is the way you interact with your clients.

Allowing them to respond so that they know their voices account for something is a great way to develop strong relationships with your customers. When you offer an e-newsletter, says Tiffany, it “establishes you as an expert, but it also provides another very important marketing tool: e-mail addresses of potential clients.”

Now you have a way of keeping in touch with clients to provide free information, in addition to first-hand knowledge of sales and discounts. Give your customers the “in” when it comes to your company. And hopefully they will come “in” more often! However, don’t just wait for them to find you online, Tiffany insists.

She writes: “Rather than purchasing an e-mail list for mass, impersonal advertising, spend some time trolling the Web, looking for businesses that have some sort of connection to your own business. Then write them a personalized e-mail telling them why you think they should build a business relationship with you.”

As always, we hope that our list of suggestions will help you take your own business plans to the next level. Our “More Business” blog series this week, was designed to get entrepreneurs thinking about ways that they can use their money to make more money. And this is what our licensed funding specialists do best. So give them a call, and start putting all these points into practice!


Ways To Whip Up More Business
October 13, 2011

Filed under: Merchants — 9:16 AM

In yesterday’s blog, we revisited the ever-important topic of bringing in more business to your company. Every day, here at Synergy Merchant Services, our licensed funding specialists discuss this topic with their clients. Being in the business of supplying money to small and medium-sized business owners across Canada, we do have our fair share of ideas on how entrepreneurs can grow their companies.

On Entrepreneur.com, Laura Tiffany shares a few ideas of her own. In addition to the suggestions we listed yesterday, she also advises business owners to “get friendly”. In other words, it’s important to offer your expertise to those who need it. She notes that this will make you both a good business person and “all-around good person”.

It certainly wouldn’t hurt your business if its owner became known as someone with a great enthusiasm for helping others. Tiffany suggests getting involved in your community or aligning your brand with a nonprofit organization. Each time this organization raises funds, they would be promoting your business as well. It’s a win-win situation all around.

“Offer work samples,” recommends Tiffany. Sometimes when you offer free services – similar to how a restaurant or grocery store may provide a free food sample – you endear yourself to would-be customers who would have an idea of how your company operates. Whether you offer products or services, a free sample now and again may certainly improve your chances of attracting paying customers.

It’s important to network, Tiffany reminds us. Listen to what people have to say. This goes for both customers and industry professionals alike. Make sure you keep your ear to the ground in order to figure out what people are interested in. Your business should always be on top of supplying what the public is demanding.

It’s also a good idea to cross promote with other businesses, as well. Do you share customers with other businesses? Of course you do! One way to build upon your current customer base is to work with other entrepreneurs who can refer customers to your store. If you do the same, it’s a free way of growing your client base.

Writes Tiffany: “Whom do you share customers with? Find them and figure out how you can promote one another. If you’re a PR person, hook up with a copywriter or graphic designer for client referrals.” We’ll conclude our look at Tiffany’s suggestions in tomorrow’s blog.


Deeds To Drum Up More Business
October 12, 2011

Filed under: Merchants — 9:44 AM

At Synergy Merchant Services, we talk about the concept of growing business each and every day. It is the job of our licensed funding specialists to assist Canadian small and medium-sized business owners with getting the money they need to develop their businesses into even bigger entities.

Renovations, expansion and advertising are just a few of the suggestions thrown around as our team works diligently to find ways to help entrepreneurs in Canada grow their companies. Naturally, it takes money to get a plan off the ground. But, of course, a good business plan is necessary for a company to succeed. So how to start one up then?

On Entrepreneur.com, Laura Tiffany lists several ways that business owners can utilize their funds to bring in more business. Some of her suggestions have to do simply with the way you treat your customers. Other tips involve a more in-depth look at how companies can publicize themselves to stand out from their competition.

One of Tiffany’s first tips is to greet customers “with style”. Something as simple as your voice greeting when someone calls your business can be a big enough reason to turn a customer on or off. Be sure that you don’t forget about you voice mail when considering your marketing plan. Make sure that it is courteous and professional and allows for enough options that the caller finds what he or she is looking for.

Tiffany also suggests that you narrow your focus in an attempt to pinpoint your target audience. You don’t necessarily want to market to everybody. Consider regularly attending appropriate trade shows and become part of specific networking groups that will benefit you in your field of business.

Making the most of trade shows, says Tiffany, is an important component to bringing in more business. Even if you don’t have a booth, it’s important for you to attend the event in order to mix and mingle with like-minded business people. You should never be without your business cards, or perhaps some promotional items to give away.

As many of our blog readers are well aware, Synergy Merchant Services takes part in the annual CRFA Show each and every March. We have a wonderful time each year, knowing that the event helps us to meet so many great people in the restaurant and food services industry. This is an industry, by the way, that makes up a very important part of our client base.

We’ll continue to take a look at some more of Tiffany’s suggestions on how to bring in more business over the next two blogs.


Continuing To Keep Cool On The Job
September 30, 2011

Filed under: Merchants — 9:04 AM

In yesterday’s blog, we began to take a look at a few ways that employers can make a good impression in the work place. Doing so is of prime importance, not only to please customers but to excel at your job and impress your employer. At the end of the day, it will make your work life experience all the more better.

On About.com, Dawn Rosenburg McKay discusses a number of ways that workers can impress their bosses, co-workers and customers. In addition to the points made yesterday, McKay notes that it’s important for employees to know what topics to avoid discussing. There are particular things that are better left unsaid at work.

For example, McKay notes that “subjects that do not make for good workplace conversation include politics, religion, and health problems and other personal issues.” You may want to tread very lightly in these areas unless you have developed the kind of rapport with your co-workers and employer that would allow for these topics to be discussed.

The whole point, of course, is not to offend your co-workers. Showing respect is the best way to receive it in return. Not to mention, one of the last things that an employer wants to hear about an employee is that he or she has been disrespectful to another member of the staff.

Manage your time effectively, says McKay. Demonstrate that you manage time well by handing in projects before the deadline. Never assume that you can procrastinate with a task because you have “enough time” to complete it. You never know what other responsibilities may come up that may prevent you from missing a deadline.

Don’t forget to dress appropriately, by the way. “If you aspire to be a leader at work,” writes McKay, “dress like one”. This should be an easy tip to follow. On day one of your job, the dress code should be clearly outlined. Be sure to follow it and you will be easily making your first step to making a good impression.

Finally, represent your company well at business meetings. Writes McKay: “When you represent your employer at a business meeting making a good impression on other attendees will in turn help you make a good impression on your boss. Dress appropriately, network on your employer’s behalf, and bring back information.”


Good Impressions Are Good Investments
September 29, 2011

Filed under: Merchants — 9:01 AM

Earlier this week, the Synergy Merchant Services Blog discussed the importance of having rude behaviour as a non-existent factor in the workplace. As we wrote about, studies have shown that when customers bare witness to rudeness of any kind at a place of business, it becomes highly likely that it will cause them to never again visit that store.

Providing excellent customer service is of paramount importance. Any company looking to be successful will have to have this as a top trait. This requires all employees to be on their best behaviour when at work. Of course, this impacts not just the customer experience, but the employee experience as well.

On About.com, Dawn Rosenburg McKay writes about the various ways that employees can make a good impression at work. Not only will this help for your company to be represented well, but following her tips are bound to assist you in excelling up the ladder at your place of work.

One way to do this, says McKay, is to use proper office etiquette. Now, this should be a no-brainer, right? Good manners always make for good impressions. And good office etiquette means knowing how to speak to your co-workers and when to responsibly use your cell phone or the internet.

Keep in mind, however, that nobody is perfect. That means, you may be bound to make mistakes. The key is to face up to them. McKay reminds us not to ignore our errors or place blame on others for them. Instead, take responsibility and figure out a solution that will repair your mistake. Your employer may not be happy at first, but will appreciate your initiative and efforts to making corrections.

The practice of calling in sick to work is a major concern for practically every employer out there. It’s important to call in sick when it is necessary. However, this isn’t a practice to abuse. But it also shouldn’t be overlooked. McKay writes that coming in to work when you are sick only serves as a detriment to your co-workers. Don’t make others sick if you are. Stay home!

Coming through during a crisis is a great way to make a good impression at work. As McKay writes: “When the unexpected happens at work, who will make a better impression on the boss — the employer who wrings his hands and does nothing or the one who springs into action? Of course it’s the employee who deals with the crisis quickly and effectively.”

We’ll take a look at a few more ways to make a good impression at work in tomorrow’s blog.


Happy Workers Make Happy Owners
September 23, 2011

Filed under: Merchants — 9:22 AM

In yesterday’s blog, we began discussing a very important way that business owners can increase their sales. While it is always important to make your customers feel valued, it is just as important to give the same feelings of value to your employees. Boosting employee morale is a key ingredient to running a successful business.

Taking a look at a Ragan.com article by Joy Powers, we began looking at ways that you can make your staff feel appreciated. It is often said that a happy employee is a productive employee. And especially with summer saying its official goodbyes this month, now is the perfect time to find new ways to cheer your summer-loving employees up.

Treat your employees like people, insists Powers. Simple enough concept, right? Extend small gestures to them like always calling them by name and acknowledging certain events like birthdays. Send flowers or at the very least, a kind phone call when they are sick. Make each person on your staff feel like you care about them and make these feelings genuine.

Be sure to offer proper training. It is very frustrating for workers to be told to do a job that they were not adequately trained for. As well, Powers notes that a major reason for employees to leave a company is the lack of development opportunities. This means giving your best people added responsibilities when they are deserving of them. If your employees see personal growth, your company will see growth as well.

Don’t forget about the small perks. Rewarding staff members with certain perks make a huge difference in how they feel about working for you. For example, if an employee has done an exceptional job, you may want to offer them a special bonus. Perhaps, the ability to leave work early on Friday will be enough to make them extremely happy.

Keep your staff in the loop, reminds Powers. She writes: “When employees don’t know what is going on in the company, productivity can give way to redundant or otherwise unnecessary efforts on the part of the staff. Worse yet, when employees are given only part of the story, they are left to fill in the blanks with gossip, rumors and worry.”

Finally, make the office fun. Workers will be eager to arrive at the job each day if they know that the time spent there will be enjoyable, as opposed to depressing. One way to do this is to ask your workers what motivates them and give them incentives.

Feel free to make friendly games and competitions part of the work atmosphere. Remember, happy employees will help your business to run like a well-oiled machine. We’re sure that’ll make you happy too!


Boosting Employee Morale To Boost Sales
September 22, 2011

Filed under: Merchants — 9:08 AM

We talk a lot about boosting business around here, at Synergy Merchant Services. After all, that’s what we’re in the business of doing. Our unique merchant cash advance program has helped Canadian business owners of small and medium-sized businesses grow tremendously over the past several years.

Our blog has often revealed many different ways that entrepreneurs can use the money we provide them to take their companies to the next level. Renovations, expansion, advertising, buying new equipment or inventory – the list of things to do with a merchant cash advance is literally endless.

This past week, the Synergy Merchant Services Blog has focused primarily on encouraging business owners to take advantage of the new fall season, which is practically upon us. To boost sales over the coming months, it will be very important for retailers to spruce up their shops to make them festive and more inviting to customers.

Boosting sales should always be a priority in your company. But there is a way to increase sales that often goes overlooked. Investing time in employee morale is a key ingredient to running a successful business of any kind. We often say that a business cannot run without customers – but how can it function without your employees?

On Ragan.com, Joy Powers lists a number of ways that you can boost employee morale to make your company more productive. We figure she knows what she’s talking about. After all, is there a better name for a person to talk about morale boosting than “Joy”? She writes, that happy workers are more productive, so let’s make sure your workers are happy, shall we?

Making your workers happy doesn’t have to be expensive, Powers reminds us. One of the first things you can do is simply recognize individual employees. This simple acknowledgment of a job well done can go a long way. Use your staff meetings to offer praise to those deserving of it. Take the time to write handwritten thank you messages as well.

Another way to show your employees that you value them is to show them the results of their hard work. Give examples of the direct impact that their efforts have caused. Reward those who have shown improvement. Highlight the accomplishments of those who may be new to your staff and make them feel welcome.

We’ll be sure to take a look at a few other ways to boost employee morale in tomorrow’s blog.


Prepare Your Plans To Expand
August 17, 2011

Filed under: Merchants — 12:13 PM

Over the past several years, the licensed funding specialists at Synergy Merchant Services have discussed numerous options with their clients concerning ways to use their merchant cash advances. Quite often, they will hear advertising, renovations or buying new inventory as ideas. These, of course, are all great.

Some business owners are interested in getting money to open new locations for their stores. Expansion, of course, is a very popular way to grow one’s business. But it certainly isn’t the easiest task to pull off. Sure, you definitely need some money to do it, but it also requires a great deal of planning.

Entrepreneur.com notes that expansion is one of the most significant ways to grow one’s business. On the website, Karen E. Spaeder places opening a new location at the top of her list of ways to gain a wider customer base. She quotes small business consultant, Frances McGulkin when offering up a few tips for anyone thinking of opening a new location.

The first is to “make sure you’re maintaining a consistent bottom-line profit and that you’ve shown steady growth over the past few years.” Naturally, it makes sense to conclude that your business is providing the public with something they want and that increased success can be achieved in a new area.

With that being said, McGulkin advises that you “look at the trends, both economic and consumer, for indications on your company’s staying power.” Obviously, you will want to make sure that your new location is somewhere where there is a need for your products and services. A site where the population is growing is likely ideal.

“Make sure your administrative systems and management team are extraordinary – you’ll need them to get a new location up and running,” encourages McGulkin. As a business owner, you are likely very aware of how important it is to have a strong team. The saying “you are only as strong as your weakest link” certainly applies here.

You will need team members who are adept at completing business plans that will be integral to the success of your business at the new location. This includes obtaining financing. As always, our licensed funding specialists are happy to discuss your options with you. We look forward to helping you expand your business soon!


The Importance Of Investing
August 16, 2011

Filed under: Merchants — 1:29 PM

On the Synergy Merchant Services Blog, it’s quite the normal occurrence to read about the various ways in which entrepreneurs can invest in their businesses. It goes without saying that we believe strongly that putting money into your business is the only way to ensure that it is making even more money in return.

Dawud Miracle, a blog writer in his own right, shares our sentiments as he often provides advice of his own to small business owners looking to grow. On his website, he insists that business owners invest more than just time into their companies if they wish to see any substantial growth.

He believes that if owners do not invest in their own businesses, it should not be expected for customers to invest in them either. Surprisingly, Miracle has found that many entrepreneurs are not exactly willing to put money into advertising their own brands. Long-term plans are necessary, he says, and this part of business-building is often overlooked.

Writes Miracle about the hesitant business owner: “Sure, they might buy productivity or marketing products or hire out projects like website design. But they seldom have a longer-term plan beyond the project scope. And seldom do they consider an ongoing marketing or promotion budget for the growth of their business.”

His response? You don’t have to spend a lot of money to invest in yourself. But it is imperative that entrepreneurs utilize whatever budget they have to help push their companies. It is important to spend money on your company or no one else will! At Synergy, we often discuss ideas with our clients about what they will use their merchant cash advances for.

Of course, there are numerous ways to use money to help grow businesses. Advertising is one of the most popular. Renovations, expansion, buying new equipment and buying new inventory are also popular choices. Are you investing in your business? What are you doing to ensure that others spend their money on you?

Asks Miracle: “What gives? How can you grow a business if you’re unwilling to promote it? How can you increase your revenue if you don’t invest some dollars into marketing? I’m not talking about thousands upon thousands of dollars each month. I’m talking a few hundred or thousand or whatever fits your budget.”

Contact one of our licensed funding specialists today to discuss ways in which Synergy’s merchant cash advance program can help you invest in your business. Join the many small to medium-sized business owners across Canada who are discovering that the first step to increased profits is just a phone call away.


Back-To-School Shopping Season Is Here
August 15, 2011

Filed under: Merchants,News — 8:31 AM

With August now at its halfway point, students and parents across Canada are undoubtedly gearing up for the upcoming school season. And while students are likely trying not to think about it, their parents have no choice but to consider buying clothing and supplies for their kids.

As Stefania Moretti of QMI Agency pointed out in an article published last week, this is the time of year that is considered the second most important for Canadian retailers. With the Christmas holidays being the most important, the end-of-summer back-to-school shopping season is generally expected to be the next busiest one.

Moretti notes, however, that this year is expected to be a little lighter than usual. Consumers, she writes, have less to spend than normal. According to a prediction by Ernst & Young, this year’s back-to-school shopping season will follow the trends of the bad spring and summer period.

According to the the firm’s Daniel Baer, consumer confidence is low. Said Baer: “Although lower than their peak levels, higher gas and grocery bills have reduced consumers’ disposable income, as inflation continues to outpace salary increases.” Evidently, consumers will be looking for significant discounts during their back-to-school shopping this year.

Naturally, Synergy Merchant Services would recommend that business owners across Canada come up with inventive ways to draw in customers before the school year gets going. Special sales need to be advertised and stores need to promote themselves in ways that help them stand out from their competition.

Have you thought of ways to get more customers into your store considering that spending may be slower than normal for this time of year? Retailers who sell school supplies should especially be weary of this situation. Moretti writes that Staples Canada has taken notice by having a number of back-to-school items priced at under a buck to attract parents who are watching their wallets.

Moretti also points out that “the good news for Staples and others is that stores that cater to children and students are somewhat shielded from the spending slowdown, since parents tend cutback on their own luxury items to ensure their kids don’t go without the basic classroom necessities.”


Secure Your Own Success Story
August 12, 2011

Filed under: Merchants — 3:52 PM

In yesterday’s blog, we quoted a few words from some of our favourite clients who shared their thoughts on the types of attitudes necessary to be successful business people. Not surprisingly, when you are confident in your company and positive about your plans to grow, success is imminent.

But as we mentioned, the recession that hit a couple of years ago made things tough for business owners all over Canada. And although the small business sector has been heralded as a major contributor to the nation’s ability to bounce back, some business owners are still skeptical that things will ever go back to normal.

At Synergy Merchant Services, we are very proud of the fact that our merchant cash advance program has assisted small business owners across Canada to reach levels of success they never before experienced. We spoke to some of these owners earlier this week to get their thoughts on what it took to reach these new heights.

“It was all about planning,” responded one entrepreneur, “When the crisis hit, I knew I had to do something different to stay afloat. Some thought I was crazy, but I took a merchant cash advance to buy as much inventory as I could. My plan was to buy enough stock that I would get an incredible deal from my supplier.”

“After my purchase,” he continued, “I was able to put the merchandise out on sale for discount prices. Because of the low cost I paid, I was still able to turn a profit on these items. I knew that customers would be interested in saving as much money as they could and I knew my prices were hard to beat at the time. It ended up really helping me out.”

As we mentioned yesterday, it really is all about attitude. It may sound cliché but the idea of finding that “silver lining” or looking on the “bright side” is really important in today’s ever-fluctuating economy. A merchant cash advance then, is only as good as the idea and the planning behind what it is used for.

Although you may still be in a position where you are concerned about spending any money on growing your business, know that it also doesn’t benefit your business to not think of ways to expand it. As always, Synergy is here to discuss with you the ways in which you can not only rebound from the recession, but bring your business to never-before-seen levels of success.


It All Starts With A Good Attitude
August 11, 2011

Filed under: Merchants — 3:51 PM

It seems as if every day when you open the newspaper – or go online, more likely – there is a story about the economy. On some days, you get the news that Canada is rebounding nicely from the recent recession. And on others, it appears as if our nation is a long way from finding its financial footing.

Perhaps, it depends on who is providing the news. Then again, maybe it all has to do with your perspective on what financial success is. This perspective is likely different for people all over Canada. Business owners, of course, have strong opinions about the state of the national economy which are derived mainly from their own successes.

“It hasn’t been easy,” said one of our clients earlier this week, “But that doesn’t mean you shouldn’t try your best to overcome (the recession). Working hard has always been a major part of being successful, so you there’s no need to stop now. I’ve always worked at making my business successful, recession or not.”

At the end of the day, one can only do so much to help his or financial situation not head towards a dire destination. There are, however, certain individuals who allow bad news to affect them negatively. A negative reaction, naturally, is expected when bad news is heard. But having a defeatist attitude is another thing altogether.

“When the recession hit, I have to admit that business slowed down dramatically,” another of our clients told us, “It got me pretty upset. I can honestly say that I spent several weeks complaining about it, instead of thinking of ways to fix the situation. I regret that time now, but I’m so glad things have turned around.”

One of the reasons we have been speaking to our clients about their current financial states is because we enjoy maintaining strong relationships with them. After all, the more successful our clients are, the better it is for our business as well. It’s important to note, however, that growing a business is always a tough task, no matter what state the national economy is in.

But when you’re a business owner in the midst of a nation’s rebounding process, the task is even tougher. “It requires a good attitude,” continued the once downtrodden entrepreneur, “Feeling bad about it certainly isn’t going to help you any. Getting yourself back on your feet begins with your own sense of determination.”

In tomorrow’s blog, we’ll take a look at how Synergy’s merchant cash advance program has helped determined clients to not only bounce back from the recession, but become more successful than ever. Feel free to find out how our program can help you grow your business by calling one of our licensed funding specialists today!


Making Your Renovations Work For You
August 3, 2011

Filed under: Merchants — 4:52 PM

In yesterday’s blog, we discussed a few ways that business owners can renovate their stores without losing any customers. Naturally, many entrepreneurs fear a dip in business when closing their doors to the public during the renovation period. Robert Thomas of QSR Magazine writes that a shut down isn’t always necessary, but if so, there are ways around making it a detriment to the business.

Thomas mentions that when closing your doors, the renovation process must be a speedy one. In addition, the renovations must be financially feasible. Of course, this is where Synergy’s merchant cash advance program comes in so handy. It provides merchants across Canada with the money they need to get the job done.

Obviously, this is important, as Thomas reminds business owners that employees have to be considered during the renovation process. He admits that we wouldn’t have been able to pay his employees if he had shut the doors of his business during the renovation period.

Keeping his doors open while reimaging his store not only meant that he was creating a buzz among his customers, but he was keeping his staff happy and motivated. He noticed an “increase in morale and work ethic because they knew that with this reimage, with the potential of more customers and more money, they would be rewarded as well.”

Finally, Thomas insists that you “rely on your franchisor”. This advise, specific to those who own parts of franchises, contends that you should “make sure to get complete support from corporate. A lot of the times, it’s their decision anyway in regards to a new look.”

Franchisees, mentions Thomas, often wish to be in complete control. However, utilizing advice from the corporate office can be very beneficial, if not mandatory. At the end of the day, all parties involved want to make more money. And if your renovations are done quickly and properly, making more money will be the end result.

Writes Thomas: “If you’re looking to make more money, they will offer nothing but support. Both parties have the same interests and can mutually benefit one another.” Be sure to contact Synergy Merchant Services to find out how you can get the money you need to begin renovating your store!


The Key To Successful Renovations
August 2, 2011

Filed under: Merchants — 4:54 PM

Renovating is often listed as one of the top reasons that Canadian business owners get money for their companies. We’ve spoken often, here on the Synergy Merchant Services Blog, about the benefits of sprucing up your store to keep your customers coming back to an establishment that is always “fresh”.

It’s important to communicate that you are not willing to settle. Staying ahead of the competition means being innovative and ever-changing with the times. Meeting the needs of your customers sometimes means making your store as inviting as possible. This may require several makeovers.

The thing is, many business owners fear that the expenses involved with renovating may prove to be too costly to continue turning profits once they are done. Last month, in a QSR Magazine article by Robert Thomas, it was explained that a merchant can renovate his or her store in ways that will help gain new customers without losing old ones.

“Go big or go home,” insists Thomas right off the bat. He contends that, when renovating, one should go for a complete change and a fresh look. Speaking from personal experience, Thomas recalls reconstructing the interior of his store completely. This gave him more space that could be better utilized.

When completely making over your store, it is likely you will have to close your doors for some time. The resulting lack of business during the renovation period is also something that worries many entrepreneurs. Thomas indicates that he didn’t want to close his doors during the renovation of his store.

He notes that customers live a “habitual lifestyle” and shutting the doors to your business may cause them to shop elsewhere. He decided to keep his doors open so that the customers could see the changes themselves. It became one of his most valuable marketing opportunities as it created reasons for customers to tell others about what was going on at his establishment.

It is okay to shut your doors for a short time if you can afford it, assures Thomas. He does note that in this event, construction does need to be fast. It may seem excessive, he admits, but your renovators practically need to be working non-stop until the job has been completed. We will take a look at a couple of other renovation tips in tomorrow’s blog.


Renovate To Innovate
June 30, 2011

Filed under: Marketing and Advertising,Merchants — 12:57 PM

Business owners from all over Canada are constantly thinking of ways to grow their businesses. These are the great individuals who make up the client base of Synergy Merchant Services. Knowing that it is often difficult to find the extra working capital necessary to fulfill their business plans, we happily offer free quotes at no obligation to determine if our program is a good fit for them.

Many of our clients find that the process to getting a merchant cash advance is the quickest and easiest way for any business owner to get money. Of course, there are a number of different things that an entrepreneur can do with his or her money once it is received. Among the most popular decisions is renovating.

Renovating your store is almost like creating a new store altogether. It’s that feeling of something new and fresh that often brings customers through the doors. Our clients also report that renovating gives customers the impression that the store is always “happening” and is all about staying ahead in its industry.

This, of course, is true. Think about it. Do you know any stores that look exactly the same as it did when it first opened? Are the exact same products offered or have new ones come in to keep up with the times? If you know a store that hasn’t made any changes at all, it is likely not making any more money than it originally did.

And in today’s economy, that translates into making less money than it originally did! Renovating a store, though, is hard work. It requires a lot of new materials, paints and tools. But you don’t have to do it all yourself. Obviously, it is recommended that you seek professional assistance with the remodeling of your store.

Remember, you are the expert at selling your goods and services. Once your store has been renovated, it’s time to go back to work. Consider placing your products in new places with new signage. Be sure to have a “Grand Re-opening” sale of some kind and work to gain new interest in your place of business.

Renovating can be fun. Think of it as opening up a brand new business. It’s one thing that definitely helps to bring in more bucks! Many of our clients have proven that time and time again. If you’re thinking of renovating your store, you may want to give us a call to figure out how much money we can get you to put your plans into action.


Older Posts »
SYNERGY MERCHANT SERVICES BLOG





Synergy Merchant Services has lived up to every promise made to me and my company in time of need."
Restaurant (St. Catharines, Ontario)